Russian Translation(s) & Details for 'Assure'

English Word: assure

Key Russian Translations:

• уверять [uˈvʲerʲatʲ] - [Formal, Informal, Verb]
• заверить [zəˈvʲerʲitʲ] - [Formal, Often Official Context]
• гарантировать [ɡərənˈtʲirəvətʲ] - [Formal, Strong Assurance]

Frequency: Medium

Difficulty: B1-B2 (Intermediate) for "уверять" and "заверить"; B2-C1 (Intermediate-Advanced) for "гарантировать"

Pronunciation (Russian):

уверять: [uˈvʲerʲatʲ]

Note on уверять: Stress on the second syllable; the "в" is pronounced softly due to palatalization.

заверить: [zəˈvʲerʲitʲ]

Note on заверить: Stress on the second syllable; often used in written or official contexts.

гарантировать: [ɡərənˈtʲirəvətʲ]

Note on гарантировать: Stress on the third syllable; a longer word with a formal tone.

Audio: []

Meanings and Usage:

1. To give confidence or promise (emotional or verbal assurance)

Translation(s) & Context:

• уверять - Commonly used for personal or informal assurances (e.g., reassuring a friend).

Usage Examples:

• Я уверяю тебя, всё будет хорошо.

  I assure you, everything will be fine.

• Он уверял нас, что придёт вовремя.

  He assured us that he would arrive on time.

• Не беспокойся, я тебя уверяю!

  Don't worry, I assure you!

2. To certify or confirm officially (formal assurance)

Translation(s) & Context:

• заверить - Used in formal or legal contexts (e.g., certifying a document or statement).

Usage Examples:

• Нотариус заверил подпись на документе.

  The notary assured (certified) the signature on the document.

• Я могу заверить вас, что это подлинный сертификат.

  I can assure you that this is a genuine certificate.

3. To guarantee or ensure (strong commitment)

Translation(s) & Context:

• гарантировать - Used to imply a strong promise or warranty, often in business or formal settings.

Usage Examples:

• Компания гарантирует возврат денег в течение 30 дней.

  The company assures (guarantees) a refund within 30 days.

• Мы гарантируем качество нашей продукции.

  We assure (guarantee) the quality of our products.

Russian Forms/Inflections:

уверять (imperfective verb): Regular conjugation in present, past, and future tenses.

Person	Present	Past (Masc./Fem./Neut.)
1st Sing.	уверяю	уверял / уверяла / уверяло
2nd Sing.	уверяешь	уверял / уверяла / уверяло
3rd Sing.	уверяет	уверял / уверяла / уверяло

заверить (perfective verb): Used for completed actions; often paired with "уверять" for ongoing assurance.

гарантировать (imperfective verb): Regular conjugation, similar structure to "уверять."

Russian Synonyms/Antonyms:

Synonyms for "уверять":

• утверждать (to assert)
• подтверждать (to confirm)

Note: "утверждать" is more about stating a fact, while "подтверждать" implies providing evidence.

Antonyms for "уверять":

• сомневаться (to doubt)
• отрицать (to deny)

Related Phrases:

• уверять в искренности - to assure of sincerity (used to emphasize honesty in intentions).
• заверить документ - to certify a document (formal or legal context).
• гарантировать успех - to guarantee success (used in motivational or business contexts).

Usage Notes:

• "уверять" is the most versatile and commonly used translation for "assure" in everyday speech. Use it when reassuring someone emotionally or casually.
• "заверить" is more formal and often implies an official or legal confirmation. It is frequently used with documents or statements.
• "гарантировать" carries a stronger sense of commitment and is often used in contexts where a promise or warranty is explicitly made.
• Be mindful of the aspect (perfective/imperfective) when using these verbs, as it affects the meaning of completion or ongoing action.

Common Errors:

• Error: Using "гарантировать" in personal, emotional contexts (e.g., "Я гарантирую, что люблю тебя" sounds unnatural and overly formal).
• Correction: Use "уверяю" instead (e.g., "Я уверяю тебя, что люблю тебя" - I assure you that I love you).
• Error: Confusing "заверить" with "уверять" in informal contexts (e.g., "Я заверил друга, что всё хорошо" sounds stiff).
• Correction: Use "уверял" for informal reassurance (e.g., "Я уверял друга, что всё хорошо").

Cultural Notes:

In Russian culture, verbal assurances (using "уверять") are often seen as a way to build trust in personal relationships. However, overusing strong promises like "гарантировать" without follow-through can be perceived as insincere or overly confident, especially in professional settings.

Related Concepts:

• доверие (trust)
• обещание (promise)
• подтверждение (confirmation)