Russian Translation(s) & Details for 'Advertise'

English Word: Advertise

Key Russian Translations:

• рекламировать [rʲɪkˌlamʲɪˈrovətʲ] - [Formal/Informal, Verb, Imperfective]
• прорекламировать [prərʲɪkˌlamʲɪˈrovətʲ] - [Formal/Informal, Verb, Perfective]
• объявлять [əbʲjɪˈvlʲætʲ] - [Formal, Verb, Often for announcements]

Frequency: Medium (commonly used in business and media contexts)

Difficulty: B1 (Intermediate) for "рекламировать"; B2 (Upper-Intermediate) for "прорекламировать" and "объявлять" due to aspectual nuances

Pronunciation (Russian):

рекламировать: [rʲɪkˌlamʲɪˈrovətʲ]

Note on рекламировать: Stress falls on the fourth syllable "-ro-". The "р" sound is rolled, typical in Russian.

прорекламировать: [prərʲɪkˌlamʲɪˈrovətʲ]

Note on прорекламировать: Similar to "рекламировать", but with the prefix "про-", indicating completion of the action.

объявлять: [əbʲjɪˈvlʲætʲ]

Note on объявлять: Stress on the third syllable "-vlʲa-". The soft "лʲ" requires palatalization.

Audio: []

Meanings and Usage:

1. To promote a product, service, or event

Translation(s) & Context:

• рекламировать - Used for general advertising or promotion in various contexts (e.g., TV, online).
• прорекламировать - Refers to a completed act of advertising, often implying a specific campaign or instance.

Usage Examples:

• Мы рекламируем новый продукт на телевидении.

  We are advertising a new product on television.

• Компания прорекламировала свою услугу в интернете.

  The company advertised its service online (completed action).

• Они часто рекламируют скидки перед праздниками.

  They often advertise discounts before holidays.

2. To make something known publicly (e.g., announcements)

Translation(s) & Context:

• объявлять - Used for public announcements or declarations, less about commercial promotion.

Usage Examples:

• Директор объявил о собрании сотрудников.

  The director announced a staff meeting.

• В аэропорту объявили о задержке рейса.

  They announced a flight delay at the airport.

Russian Forms/Inflections:

рекламировать (Imperfective Verb): Follows regular conjugation for verbs ending in "-овать".

прорекламировать (Perfective Verb): Indicates a completed action; conjugated similarly but used in past or future tenses.

объявлять (Imperfective Verb): Regular conjugation with a stem change in some forms (e.g., объявляю, объявляешь).

Russian Synonyms/Antonyms:

Synonyms for рекламировать:

• продвигать (to promote, often in marketing)
• пиарить (informal, to hype or promote)

Antonyms for рекламировать:

• скрывать (to conceal or hide)
• замалчивать (to hush up or keep silent about)

Related Phrases:

• рекламировать товар - To advertise a product (common in business contexts).
• объявить конкурс - To announce a competition (used for public declarations).
• прорекламировать акцию - To advertise a promotion (specific completed action).

Usage Notes:

• "рекламировать" is the most common and versatile term for "advertise" in the sense of promotion, suitable for most contexts.
• "прорекламировать" implies a completed or one-time act of advertising; use it when referring to a specific instance.
• "объявлять" is better suited for public announcements rather than commercial advertising.
• Be mindful of verb aspects (imperfective vs. perfective) as they are crucial in Russian to convey the nature of the action.

Common Errors:

• Error: Using "рекламировать" when a completed action is implied.
  Incorrect: *Я рекламировал этот продукт вчера.* (sounds incomplete)
  Correct: Я прорекламировал этот продукт вчера. (completed action)
• Error: Using "объявлять" for commercial advertising.
  Incorrect: *Мы объявляем новый телефон.* (sounds like an official declaration)
  Correct: Мы рекламируем новый телефон.

Cultural Notes:

In Russian culture, advertising has become more prominent since the fall of the Soviet Union, with "рекламировать" often associated with modern consumerism. Public announcements using "объявлять" carry a more formal or authoritative tone, often linked to official or governmental contexts.

Related Concepts:

• реклама (advertisement)
• объявление (announcement)
• маркетинг (marketing)