Russian Translation(s) & Details for 'Advertising'

English Word: advertising

Key Russian Translations:

• реклама [rʲɪˈklamə] - [Formal/Informal, Common Usage]
• рекламирование [rʲɪˌklamʲɪˈrəvənʲɪjə] - [Formal, Process-Oriented]

Frequency: High (Widely used in media, business, and daily conversations)

Difficulty: A2 (Beginner-Intermediate for "реклама"; B1 for "рекламирование")

Pronunciation (Russian):

реклама: [rʲɪˈklamə]

Note on реклама: Stress falls on the second syllable. The "р" is rolled, and the final "а" is pronounced as a schwa-like sound.

рекламирование: [rʲɪˌklamʲɪˈrəvənʲɪjə]

Note on рекламирование: Stress on the fourth syllable. The "и" sounds are short and clear.

Audio: []

Meanings and Usage:

1. General concept of promoting products or services

Translation(s) & Context:

• реклама - Refers to advertisements in media (TV, online, print) or general promotion.

Usage Examples:

• Эта реклама очень креативная.

  This advertisement is very creative.

• Реклама на телевидении стоит дорого.

  Advertising on television is expensive.

• Я увидел рекламу нового телефона в интернете.

  I saw an advertisement for a new phone online.

2. The act or process of advertising

Translation(s) & Context:

• рекламирование - Emphasizes the process or action of advertising, often in formal contexts.

Usage Examples:

• Рекламирование товаров требует больших вложений.

  Advertising products requires significant investment.

• Мы занимаемся рекламированием услуг компании.

  We are engaged in advertising the company’s services.

Russian Forms/Inflections:

реклама (Noun, Feminine, 1st Declension):

рекламирование (Noun, Neuter, 2nd Declension): Derived from the verb "рекламировать". Follows regular neuter noun declension patterns (e.g., Nominative: рекламирование, Genitive: рекламирования).

Russian Synonyms/Antonyms:

Synonyms for "реклама":

• пропаганда (propaganda, often with a broader or political connotation)
• пиар (PR, borrowed term for public relations)

Note: "пиар" is more informal and often used in business or media contexts.

Antonyms for "реклама":

• антиреклама (negative advertising or anti-promotion)

Related Phrases:

• рекламная кампания - Advertising campaign
• рекламный ролик - Commercial (video advertisement)
• рекламный щит - Billboard
• рекламный слоган - Advertising slogan

Usage Notes:

• "реклама" is the most common and versatile term for "advertising" in Russian, used in both formal and informal contexts to refer to advertisements or the concept of promotion.
• "рекламирование" is less frequent and focuses on the act or process of advertising, often used in technical or business discussions.
• Be mindful of context when choosing between these terms; "реклама" is generally safer for everyday use.

Common Errors:

• Error: Using "рекламирование" when referring to a specific ad.
  Incorrect: Я видел рекламирование в журнале.
  Correct: Я видел рекламу в журнале. (I saw an advertisement in a magazine.)
  Explanation: "рекламирование" refers to the process, not the product or content of advertising.
• Error: Incorrect case usage with "реклама".
  Incorrect: Я интересуюсь рекламу.
  Correct: Я интересуюсь рекламой. (I am interested in advertising.)
  Explanation: The verb "интересоваться" requires the instrumental case.

Cultural Notes:

In Russian culture, advertising ("реклама") has become increasingly prominent since the 1990s after the Soviet era, during which commercial advertising was minimal. Today, "реклама" often carries a connotation of modernity and consumerism, though some older generations may view excessive advertising with skepticism due to historical context.

Related Concepts:

• маркетинг (marketing)
• бренд (brand)
• продвижение (promotion)