Russian Translation(s) & Details for 'reorient'

English Word: reorient

Key Russian Translations:

• переориентировать /pʌrʲɪorʲjɪnʲtʲɪrʊvɐtʲ/ - [Formal, Used in professional or technical contexts]

Frequency: Medium (This verb is commonly used in business, education, and technical discussions but not in everyday casual speech.)

Difficulty: B2 (Intermediate, as it involves understanding verb conjugations and formal vocabulary; suitable for learners with a solid grasp of basic Russian grammar.)

Pronunciation (Russian):

переориентировать: /pʌrʲɪorʲjɪnʲtʲɪrʊvɐtʲ/

Note on переориентировать: The stress falls on the fourth syllable (-ri-), which can be tricky for English speakers due to the palatalized 'r' sound. Pronunciation may vary slightly in rapid speech.

Audio: []

Meanings and Usage:

To change the direction, focus, or orientation of something or someone

Translation(s) & Context:

• переориентировать - Used in formal contexts, such as business rebranding or personal development, to indicate a deliberate shift in direction.

Usage Examples:

• Компания решила переориентировать свои усилия на экологически чистые технологии.

  The company decided to reorient its efforts toward eco-friendly technologies.

• После кризиса он переориентировал свою карьеру, перейдя из маркетинга в IT.

  After the crisis, he reoriented his career, switching from marketing to IT.

• В школе дети учатся переориентировать внимание с игр на учебу.

  In school, children learn to reorient their attention from play to studying.

• Переориентировать стратегию компании помогло избежать банкротства.

  Reorienting the company's strategy helped avoid bankruptcy.

Russian Forms/Inflections:

Переориентировать is a verb derived from the prefix "пере-" (re-) and "ориентировать" (to orient). It follows the standard conjugation patterns for first-conjugation verbs in Russian, which are regular but require attention to aspect (perfective). This is a perfective verb, meaning it denotes a completed action.

Note: This verb does not have irregular forms, but aspect changes (e.g., imperfective "ориентировать") may be used for ongoing actions.

Russian Synonyms/Antonyms:

• Synonyms: перестроить (to restructure; often used in organizational contexts), адаптировать (to adapt; implies adjustment without full reorientation)
• Antonyms: оставить как есть (to leave as is; literal phrase for no change), стабилизировать (to stabilize; maintains the current state)

Related Phrases:

• переориентировать внимание - To reorient attention; often used in psychology or education to describe shifting focus.
• переориентировать бизнес - To reorient business; common in economic discussions for strategic pivots.
• переориентировать ресурсы - To reorient resources; refers to reallocating assets in project management.

Usage Notes:

Переориентировать directly corresponds to "reorient" in English, emphasizing a complete and purposeful change, often in professional or strategic contexts. It is typically used in formal writing or speech and pairs well with nouns like "внимание" (attention) or "стратегию" (strategy). Be cautious with aspect: use the perfective form for finished actions. When multiple translations exist, choose переориентировать for precise alignment with "reorient," but перестроить if the context involves structural changes.

Common Errors:

• Error: Using the imperfective form "ориентировать" instead of the perfective "переориентировать" for a completed action. Incorrect: "Я ориентировал проект" (implies ongoing process). Correct: "Я переориентировал проект" (indicates a finished reorientation). Explanation: Russian verbs have aspect, so perfective is needed for endpoints.

• Error: Misplacing stress or simplifying pronunciation, e.g., saying /pʌrʲorʲjɪnʲtʲɪrʊvɐtʲ/ as /pʌrʲorɪentɪrʊvɐtʲ/. Correct pronunciation emphasizes the fourth syllable. Explanation: This can lead to misunderstandings in spoken Russian, where stress affects meaning.

Cultural Notes:

In Russian culture, words like переориентировать often appear in contexts influenced by historical events, such as the economic reforms of the 1990s (e.g., perestroika, a related term). It reflects a societal emphasis on adaptation and resilience, especially in post-Soviet business environments, where rapid changes are common.

Related Concepts:

• адаптация (adaptation)
• перестройка (restructuring)
• ориентация (orientation)