Russian Translation(s) & Details for 'flyer'

English Word: flyer

Key Russian Translations:

• листовка [lʲɪˈstofkə] - [Informal, Commonly used in everyday contexts]
• рекламный буклет [rʲɪˈklamnɨj ˈbuklʲɪt] - [Formal, Used in professional or business settings]

Frequency: Medium (The word and its translations are encountered regularly in advertising and media contexts, but not as ubiquitous as basic vocabulary.)

Difficulty: B1 (Intermediate, based on CEFR; requires familiarity with noun declensions and everyday vocabulary. For 'рекламный буклет', it might lean towards B2 due to compound word structures.)

Pronunciation (Russian):

листовка: [lʲɪˈstofkə]

Note on листовка: The stress falls on the second syllable; be mindful of the soft 'л' sound, which can be tricky for English speakers. Variations in regional accents may soften the 'т'.

рекламный буклет: [rʲɪˈklamnɨj ˈbuklʲɪt]

Note on рекламный буклет: This is a compound phrase; pronounce it as two separate words with stress on the first syllable of each. The 'ы' in 'рекламный' is a non-diphthong vowel unique to Russian.

Audio: []

Meanings and Usage:

Meaning 1: A leaflet or handbill used for advertising or promotion (most common usage).

Translation(s) & Context:

• листовка - Typically used in informal, everyday scenarios like street advertising or event promotions.
• рекламный буклет - Applied in formal contexts, such as corporate marketing or official distributions.

Usage Examples:

• Я раздаю листовки на улице, чтобы привлечь посетителей в кафе.

  I am handing out flyers on the street to attract visitors to the cafe.

• Эта листовка содержит информацию о предстоящем концерте.

  This flyer contains information about the upcoming concert.

• Компания печатает рекламные буклеты для новой линейки продуктов.

  The company is printing advertising flyers for the new product line.

• Не забудьте взять листовку с расписанием автобусов.

  Don't forget to take the flyer with the bus schedule.

• Рекламный буклет был разослан по почте всем потенциальным клиентам.

  The advertising flyer was mailed to all potential clients.

Meaning 2: A person who flies, such as a frequent traveler or pilot (less common, but possible in contexts like aviation).

Translation(s) & Context:

• летун - Informal, often used metaphorically or in literary contexts for someone who travels frequently.

Usage Examples:

• Мой друг — заядлый летун, он летает по миру каждые выходные.

  My friend is an avid flyer; he travels around the world every weekend.

• Как опытный летун, он знает все хитрости авиапутешествий.

  As an experienced flyer, he knows all the tricks of air travel.

• Летун в небе — это символ свободы и приключений.

  A flyer in the sky is a symbol of freedom and adventure.

Russian Forms/Inflections:

For 'листовка' (feminine noun, 1st declension), it follows standard Russian noun patterns with variations by case and number:

For 'рекламный буклет' (adjective + noun), 'рекламный' declines as a regular adjective, and 'буклет' (masculine noun) follows 2nd declension patterns. It is not irregular but requires attention to agreement in gender, number, and case.

Russian Synonyms/Antonyms:

• Synonyms:
  • брошюра (brochure; similar but often implies a more detailed booklet)
  • проспект (prospect; used for promotional materials with more formality)
• Antonyms: (Not directly applicable, as 'flyer' is neutral; however, conceptually opposite might be 'запрет' [ban] in advertising contexts)

Related Phrases:

• Распространять листовки (To distribute flyers) - Refers to handing out promotional materials in public spaces.
• Рекламный буклет с акциями (Promotional flyer with deals) - Used for marketing campaigns offering discounts.
• Листовка с информацией (Information flyer) - A common phrase for flyers providing details about events or services.

Usage Notes:

In Russian, 'листовка' is the most direct equivalent to 'flyer' in advertising contexts and is preferred in informal speech, while 'рекламный буклет' is more precise for formal or professional settings. English speakers should note that Russian nouns like these decline by case, so always adjust for grammatical agreement (e.g., use genitive for possession). When choosing between translations, opt for 'листовка' in everyday scenarios and 'рекламный буклет' for business-related content. Be aware of cultural nuances: in Russia, flyers are often associated with public events or political campaigns, which may carry different connotations than in English-speaking countries.

Common Errors:

• Error: Using 'листок' (a simple leaf or sheet) instead of 'листовка', thinking they are synonyms. Correct: 'Листовка' specifically implies an advertising flyer, while 'листок' is too generic. Example of error: "Я взял листок" (meaning a random paper), vs. Correct: "Я взял листовку" (a promotional flyer).

• Error: Forgetting to decline the noun in sentences, e.g., saying "Я читаю листовка" instead of "Я читаю листовку" (accusative case). Explanation: Russian requires case agreement, so always check the sentence structure for proper inflection.

Cultural Notes:

In Russian culture, 'листовки' have historical significance, often linked to Soviet-era propaganda or modern political activism. For instance, during protests or elections, distributing flyers is a common practice, symbolizing free speech and public engagement. This adds a layer of social or political connotation that might not be as prominent in English usage.

Related Concepts:

• брошюра
• плакат
• реклама