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assortment

ассортимент Primary Russian translation

Russian Translation(s) & Details for 'Assortment'

English Word: assortment

Key Russian Translations:

  • ассортимент [ɐsərtʲɪˈmʲent] - [Formal, General Use]
  • набор [nɐˈbor] - [Neutral, Often for Sets or Collections]
  • выбор [ˈvɨbər] - [Neutral, Often for Selection or Range]

Frequency: Medium

Difficulty: A2-B1 (Beginner to Intermediate, depending on context and translation)

Pronunciation (Russian):

ассортимент: [ɐsərtʲɪˈmʲent]

Note on ассортимент: Stress falls on the last syllable. The 'р' sound is rolled slightly, typical of Russian pronunciation.

набор: [nɐˈbor]

Note on набор: Stress on the second syllable. Short and crisp pronunciation.

выбор: [ˈvɨbər]

Note on выбор: Stress on the first syllable. The 'ы' sound is unique to Russian, pronounced as a short, closed vowel.

Audio: []

Meanings and Usage:

1. A variety of items or types (general assortment)
Translation(s) & Context:
  • ассортимент - Used in formal or business contexts, often for a range of products or goods in stores.
  • набор - Refers to a collection or set of items, often grouped together with a purpose (e.g., tools, gifts).
Usage Examples:
  • В магазине представлен широкий ассортимент товаров.

    The store offers a wide assortment of goods.

  • Мы купили набор инструментов для ремонта.

    We bought an assortment of tools for repairs.

  • Ассортимент магазина обновляется каждый сезон.

    The store's assortment is updated every season.

2. A selection or choice from a range
Translation(s) & Context:
  • выбор - Used when referring to a range of options or choices available.
Usage Examples:
  • У нас есть большой выбор цветов для этой модели.

    We have a large assortment of colors for this model.

  • Выбор блюд в этом ресторане впечатляет.

    The assortment of dishes in this restaurant is impressive.

Russian Forms/Inflections:

ассортимент (Noun, Masculine, Inanimate):

Case Singular Plural
Nominative ассортимент ассортименты
Genitive ассортимента ассортиментов
Dative ассортименту ассортиментам
Accusative ассортимент ассортименты
Instrumental ассортиментом ассортиментами
Prepositional об ассортименте об ассортиментах

набор (Noun, Masculine, Inanimate): Follows similar declension patterns as above with regular endings.

выбор (Noun, Masculine, Inanimate): Follows regular declension with stress on the root in most forms.

Russian Synonyms/Antonyms:

Synonyms for ассортимент:

  • разнообразие (variety)
  • гамма (range)

Note: "разнообразие" emphasizes diversity, while "гамма" is often used for a spectrum or range of options.

Antonyms for ассортимент:

  • однообразие (monotony)

Related Phrases:

  • широкий ассортимент - wide assortment (often used in retail or product contexts)
  • набор инструментов - set of tools (specific collection for a purpose)
  • большой выбор - large selection (emphasizes options available)

Usage Notes:

  • "ассортимент" is the most direct translation for "assortment" in formal or commercial contexts, such as product ranges in stores. It is less common in casual speech.
  • "набор" is often used for a curated or purposeful collection, like a set of items sold or used together.
  • "выбор" focuses on the concept of selection or available options and can sometimes overlap with "choice" in English.
  • Be mindful of the context when choosing the appropriate Russian word, as they are not always interchangeable.

Common Errors:

  • Error: Using "набор" to describe a store's product range. Wrong: "В магазине есть большой набор товаров." Correct: "В магазине есть большой ассортимент товаров." Explanation: "набор" implies a specific set, not a general range.
  • Error: Confusing "выбор" with decision-making. Wrong: "У меня есть выбор пойти или остаться." Correct: Use "возможность" or rephrase. Explanation: "выбор" as "assortment" refers to options, not personal decisions.

Cultural Notes:

In Russian retail and marketing, "ассортимент" is a key term often used in advertising to highlight variety and attract customers. During Soviet times, the term was associated with limited but carefully curated selections in state-run stores, carrying a historical connotation of scarcity versus abundance.

Related Concepts:

  • разнообразие (diversity)
  • коллекция (collection)
  • ассорти (assorted mix, often used for food like chocolates)