Russian Translation(s) & Details for 'flier'

English Word: flier

Key Russian Translations:

• листовка [lʲɪˈstofkə] - [Informal, commonly used in everyday contexts for promotional materials]
• рекламный флаер [rʲɪˈklamnɨj ˈflaɪər] - [Formal, borrowed from English, used in business or professional settings]

Frequency: Medium (This word and its translations are encountered regularly in modern Russian media and daily life, but not as ubiquitous as basic vocabulary.)

Difficulty: B1 (Intermediate; learners at this level should grasp the concept with some exposure to Russian nouns and everyday objects, though the borrowed term may require additional familiarity with anglicisms.)

Pronunciation (Russian):

листовка: [lʲɪˈstofkə]

рекламный флаер: [rʲɪˈklamnɨj ˈflaɪər] (Note the influence of English pronunciation in the second syllable; stress on the first syllable in "рекламный".)

Note on листовка: The "л" is palatalized, which can be tricky for English speakers; practice with native audio for accurate soft consonant sounds.

Audio: []

Meanings and Usage:

Meaning 1: A printed advertisement or leaflet distributed to promote something (e.g., events, products).

Translation(s) & Context:

• листовка - Used in informal, everyday situations like street promotions or community announcements.
• рекламный флаер - Applied in formal contexts, such as corporate marketing or digital media, where English influence is present.

Usage Examples:

• Я взял листовку с анонсом концерта в парке. (I picked up a flier for the concert in the park.)

  English Translation: I took the flier announcing the concert in the park.

• Распространяйте рекламные флаеры по всему городу, чтобы привлечь больше клиентов. (Distribute the advertising fliers throughout the city to attract more customers.)

  English Translation: Distribute the advertising fliers throughout the city to attract more customers.

• Эта листовка содержит полезную информацию о местных мероприятиях. (This flier contains useful information about local events.)

  English Translation: This flier contains useful information about local events.

• В офисе мы печатаем рекламные флаеры для новой кампании. (In the office, we're printing advertising fliers for the new campaign.)

  English Translation: In the office, we're printing advertising fliers for the new campaign.

• Не забудьте взять листовку у входа в музей. (Don't forget to take a flier at the museum entrance.)

  English Translation: Don't forget to take a flier at the museum entrance. This shows the word in a casual, instructional context.

Meaning 2: A person who flies, such as a pilot or frequent traveler (less common usage).

Translation(s) & Context:

• летун [lʲɪˈtun] - Informal, often used in literary or colloquial speech for someone adventurous in flying.

Usage Examples:

• Мой дед был известным летуном во время войны. (My grandfather was a famous flier during the war.)

  English Translation: My grandfather was a famous flier during the war.

• Этот летун объехал весь мир на самолёте. (This flier has traveled the world by plane.)

  English Translation: This flier has traveled the world by plane. This highlights the noun in a biographical context.

Russian Forms/Inflections:

For листовка (feminine noun, 1st declension):

This noun follows standard Russian inflection patterns for feminine nouns ending in -a. It is inflected based on case and number. Below is a table of its forms:

For рекламный флаер, as a compound phrase, it does not inflect regularly; "рекламный" (adjective) changes with agreement: e.g., nominative singular masculine, but remains stable in fixed phrases. летун (masc. noun) follows standard masculine patterns but is less common and often used in singular form without much variation.

Russian Synonyms/Antonyms:

• Synonyms: брошюра (brochure, more formal), рекламка (diminutive, very informal), флайер (direct borrowing)
• Explain: "Брошюра" implies a more detailed pamphlet, while "рекламка" is a casual variant for quick ads.
• Antonyms: None directly, as this is a neutral noun, but conceptually opposite to "запрет" (ban) in advertising contexts.

Related Phrases:

• Распространять листовки (Distribute fliers) - Common in marketing campaigns to spread information widely.
• Рекламный флаер с акцией (Promotional flier with a deal) - Used for sales promotions, emphasizing discounts or offers.
• Листовка с анонсом (Flier with an announcement) - Typically for events, helping to notify the public.

Usage Notes:

In Russian, "листовка" directly corresponds to the promotional sense of "flier" and is preferred in everyday speech, while "рекламный флаер" is a more modern, anglicized term used in business environments. Be cautious with context: in formal writing, opt for "листовка" to sound more native. Grammatically, as a feminine noun, it must agree in gender, number, and case with accompanying words. For the aviation meaning, "летун" is poetic or outdated, so choose it only in narrative contexts rather than modern conversations.

Common Errors:

• Error: English speakers might misuse "флаер" as a direct transliteration without inflection, saying "флаер" in all cases. Correct: In Russian, use "флаера" in genitive (e.g., "у флаера" instead of "у флаер").
• Error: Confusing "листовка" with "брошюра" by assuming they are identical; Explanation: "Брошюра" is thicker and more detailed, so use "листовка" for simple one-page ads to avoid sounding imprecise.

Cultural Notes:

In Russia, "листовки" have historical significance from Soviet times, often used for propaganda or political announcements. Today, they are common in urban settings for events like festivals or protests, reflecting a culture of public engagement and advertising innovation.

Related Concepts:

• реклама (advertisement)
• брошюра (brochure)
• афиша (poster)